our team

Meet the minds and talent behind your future

We are proud of our team

We are passionate about building the cannabis business, with a penchant for satisfying customer needs. Led by pioneers in the recreational cannabis industry, we are positioned to broker the retail relationships you’re after, with a team of leaders that sets us apart.

Joel Toguri

Chief Executive Officer

Joel is the Chief Executive Officer for Humble & Fume Inc. Joel brings significant leadership experience and a proven track record of delivering superior execution and sales growth in the cannabis industry. Joel’s previous roles demonstrates his extensive experience in a regulated industry; Chief Revenue Officer of Supreme Cannabis and leading sales at Aphria, now Tilray. He also served as Vice President of Sales and Operations at Southern Glazer’s of Canada, and in three years under his direction, the company became one of the leading wine and spirits agents and brokers in Canada.

Mark Haynes

Sales Director East

Mark brings over 15 years of experience as a senior sales manager in the consumer packaged goods industry. Previously, Mark was the Director of Sales at Canopy Growth, managing all Government boards across Eastern Canada before and after legalization. Prior to Cannabis, Mark held senior sales roles with Labatt Breweries of Canada, SABMiller and Sleeman breweries, managing both large teams and key accounts.

Let’s talk more about your goals and how we can master your retail transformation, together.

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